Logo and brand guide
The National Australia Day Council (NADC) is a not-for-profit, government-owned company based in Canberra that facilitates the celebration of Australia Day and being Australian, and recognises inspirational Australians through the Australian of the Year Awards.
While working at contentgroup in 2017, I created the current logo for NADC. The brief was a branding that evoked pride, elegance, high standards and celebration. With this brief, I created three options which the client reviewed and decided to move forward with this option which we refined and finalised.